Market Research: Utilizing Data to Drive Your Results
5 Computer Drive South
Albany NY 12205
An effective marketing strategy is more than just implementing a bunch of tactics and hoping something works. An effective marketing strategy requires thought, research and an understanding of customer behaviors in order to target the strategy to the right customers. The seminar will include:
– An overview of how to identify potential customer group.
– An overview of market potential, fair share and market share.
– A demonstration of open source data research tools.
– How to analyze the data into actionable marketing strategies.