Marketing & Sales Models for Scalable Growth

March 18, 2021 @ 3:00 pm – 4:00 pm
CNY Biotech Accelerator
Central New York Biotech Accelerator
841 E Fayette St, Syracuse, NY 13210
Kathi Durdon

Register in advance for this meeting (after registering, you will receive a confirmation email containing information about joining the meeting):

Learn proven and practical strategies for building an effective sales engine. In a fast changing and high growth industry with significant barriers to entry, learn breakthrough strategies to reach and capture customers while building the engine for growth. In this how-to session, we’ll share examples of strategies that have worked for companies at every stage. We’ll cover: product launch, new market entry, buyer personas, inbound and outbound sales, content marketing, social media, account penetration and growth.

Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as a consultant to leaders of tech and advanced manufacturing companies.
Michele develops and defines winning PR and marketing strategies for companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and over 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a “big picture” view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

Attendees include: Small Businesses / Startup Companies; Faculty, Nurse and Student Innovators; Incubators and Accelerators; Investors; Innovation Resource Partners; Service Providers and Mentors; Marketing and sales representatives