Startups and Storytelling

April 25, 2017 @ 11:30 am – 1:30 pm
High Tech Rochester, BetaSpace
250 E Main St
Rochester, NY 14604
High Tech Rochester

Startups and Storytelling

Grow your business by disrupting your industry’s narrative with PR and social media

John Mackowiak and Kelsey Hanks of The Martin Group’s public relations affiliate, Martin Davison Public Relations, teach the basics of how to generate publicity for your startup, tips for contacting reporters and local media outlets, shortcuts to media list development, press release writing basics, how to leverage your social media efforts to amplify exposure, and more.


Parking is available in both the Mortimer Street Garage and the St. Joseph’s Garage. The skyways are closed for renovations, so you will need to walk or take the elevator to street level, cross the street, and enter Sibley Square on the ground floor. Take the elevator, stairs, or escalator to the third floor. The HTR BetaSpace is located on the East Main Street side of the Sibley Building- look for the HTR window decals and you’ll know you’ve found it!

Kathryn Cartini

Multimedia Storyteller and Community Builder.Syracuse Newhouse grad and former broadcast journalist. Founder of Peacock Media, an all-in-one marketing firm. Associate Partner of Chloe Capital, venture capital firm for women, by women. CMO and voice of @UVConnect. Talent scout and mentor for StartFast Venture Accelerator. Passionate about social entrepreneurship. Always ready to challenge the status quo.