UNY Event Calendar

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2017 Upstate Unleashed - Get Tickets
Jun
27
Tue
Successful Succession: CEO/Owner Workshop @ Farmers Hardware
Jun 27 @ 7:30 am – 9:00 am

The first in a series of CEO/Owner workshops, this session will provide the essentials on preparing for, engaging in, and thriving after your transition, including structuring for maximum value, preparing for a smooth transaction, and preparing for life after succession.

Expert Panel:

Jon Anderson, President, Sidehill Group:
The Sidehill Group of Sales Xceleration brings over 1,000 of years of sales leadership experience to SMBs. We work hands-on to build and implement the sales strategies, function integration, systems and processes, and tactical execution that deliver sustainable growth.

Matthew Wagoner, Managing Partner, The Wagoner Firm, PLLC:
The Wagoner Firm has counseled hundreds of businesses and entrepreneurs on everything from formation to successful exits. We focus on your business goals and identify triggering events, valuation options and funding sources (e.g., insurance) to streamline your buy-sell plan giving you peace of mind to focus on what you do best.

Michael Testa, Partner, Tarella Financial:
David Tarella and Michael Testa have successfully transitioned small and Mid-sized family owned businesses within the capital region and across the United States for over 30 years.  Helping you strategize and map out your future outcome is what we do. We work closely with your other advisors to maximize value and minimize taxes, protecting decades of your hard work.

Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall
Jun 27 @ 6:00 pm – 7:30 pm
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall | Saratoga Springs | New York | United States

JUNE 27 – ENTREPRENEURIAL IMPROV – PERSONAL EXPERIENCE IN eCOMMERCE AND BUSINESS OPERATIONS & THE LESSONS LEARNED FROM FAILURE AND SUCCESS

In this informal session, you’ll meet three entrepreneurs who have started, grown, and successfully sold several businesses over a number of years, and who now work with clients to share the lessons they learned along the way.

Through examples and lessons learned, the Venture 7 Advisors will offer down-to-earth takeaways about the exciting and terrifying startup adventure, building business value, how to create the right team, branding and marketing, how to prepare to raise capital, how to find the right buyer for your business, and more.

INTRODUCTIONS: VENTURE 7 ADVISORS

  • We’re getting the band back together.
  • Help business owners build value.
  • Management consulting for mid-size companies.
  • Help business owners harvest value.

OUR JOURNEY: ONE EXAMPLE

  • Very few believed we’d succeed. You have to believe in yourself and/ your partners.
  • Toxic dentist’s office. One desk. Four chairs.
  • Most exciting / terrifying activity you may ever engage in.
  • When the right opportunity surfaces, make it happen. (“When you come to a fork in the road, take it.” – Yogi Berra)
  • Small initial investment is OK if you’re prepared to bootstrap, BUT
  • How to prepare to raise capital when you need it.

YOUR TEAM

  • The most important decision you’ll make: Choosing your partner(s)..
    • Complementary skill sets, different worldviews, common mission.
  • Seek out others who are smarter than you.
  • Hire people, not résumés. Take chances on the right people. Trust your instincts.

GROWING YOUR BUSINESS

  • Cool ideas are easy. Execution is hard.
    • Profits are good, but cash is king.
  • Implement financial management systems early. Stay on track.
  • Spirit: at 8+ hours a day, how you treat people and the tone you set are company assets.
    • In the beginning: employees paid first, owners last. Later: share the wealth.
    • Divide and conquer. No one person can do everything necessary to succeed in business.
  • Don’t neglect tangential business opportunities that relate to your core competency. But learn to say no.
  • Be prepared for life-long learning.

MARKETING

  • Think carefully about the business you’re in. (EDI consulting vs. business integration.)
  • Branding matters.
    • Invest time and resources in brand identity early.
    • Excellence in design has real dollar value.
  • Alamo marketing.
  • Spend time with your customers and listen: service center, help desk, etc.
  • It’s about business process, not technology.

THE EXIT

  • Be realistic about what your business is worth.
  • Manage your company like you plan to sell it, even if you’re not planning to sell it.
  • The disruption of the M&A industry by internet.

CHANGE IS INEVITABLE. AND RAPID. BE READY TO GET DISRUPTED.

eCommerce

  • eCommerce pre-Internet and post-internet.
  • Paper to EDI – technology was easy. Business impact was harder….and more profitable.
  • Riding boom and bust cycles.
  • B2B focus transitioned to B2C.
  • Choosing an eCommerce provider is the easy part
  • Managing new business processes is hard
    • 24×7 Timing / Order confirmations
      • Option overview
    • Distribution / Logistics
      • Shipping
      • Return processing
    • Volume considerations
    • Customer expectations
    • Customer Service

VENTURE 7 ADVISOR TEAM

We are a team of successful entrepreneurs and C-level executives with complementary skills and wide-ranging industry experience. Together and as individuals, the principals have founded, built, sold and led companies in the industrial automation, consumer goods, information technology, marketing, design and construction industries.

Bryan Ducharme

Bryan is a business consultant, entrepreneur, strategist and implementer.  His entire career has involved managing mission-critical projects for Fortune 500 companies, launching new companies and merging business operations post acquisition. Clients have ranged from individual inventors and technology startups to household name companies like GE, Whirlpool, Stanley Tools and Hoffmann-LaRoche.

With leadership experience in marketing, finance, sales, operations and information technology, in a range of industries from industrial automation and renewable energy to construction, Bryan is able to see the big picture and develop practical plans for achieving measureable results. He is a troubleshooter, a manager and a mentor.

Larry Chernicoff

Larry has had a varied career in business and design. Early in his career he owned an ad/design agency, and went on to lead companies in IT, management consulting, marketing communications, design, and consumer goods. He was CEO of an eCommerce startup which grew at an annual rate of over 100% and was sold after 5 years. Larry subsequently served as Group Vice President for the publicly-traded acquiring firm.

As a management consultant, he has spent time in boardrooms and conferences rooms, on shop floors and distribution centers. He quickly grasps the key issues of a client’s industry and applies sharp thinking to create effective business and messaging solutions. He comfortable both leading and following, working with executive level clients, hiring staff and building teams. He is skilled at sharpening clients’ core messages, product and service positioning, brand identity, and communications design.

Tony Silvanic

Tony is a problem solver. As a business owner, business strategist and consulting practice leader, he has managed multi-million dollar multi-organizational projects in complex environments with aggressive timelines, for a premium clientele including Staples, HP, GE and many others.

Throughout his wide-ranging career, Tony has maintained a steadfast commitment to a business-focused approach that keeps operational activities in line with strategic goals. He incorporates a variety of quality management, project management and system development best practices in each engagement based on his experience in the retail, computer manufacturing, process manufacturing, pharmaceutical, and automotive industries.

Jun
28
Wed
1 Million Cups Albany w/ Illuminate @ IgniteU NY
Jun 28 @ 8:00 am – 9:30 am

1 Million Cups is a Kauffman Foundation supported event that meets monthly at various locations across the Capital Region. These meetup provide entrepreneurs, technologists and creatives with an opportunity to connect and present in front of a group of their peers. Each presenter receives honest feedback to help their venture take flight.

This month we welcome the team from Illuminate. Our presenter will be Ryan Foster. Illuminate is a core team in the IgniteU NY summer accelerator, and a graduate of the UAlbany / Blackstone Launchpad program.

Learn more: https://illuminateesi.com

Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room
Jun 28 @ 2:00 pm – 4:00 pm
Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room | Albany | New York | United States

Join Innovate 518 for a workshop to get the attention of investors and clients.

WHAT YOU WILL LEARN
• A 20 second handshake pitch
• Practice your pitch with investors/ mentors
• Receive one on one feedback
• Learn how to create any length pitch
• Focus on the need to get client and investor interest

WHO SHOULD PARTICIPATE
• Entrepreneurs
• Startups who want to refine their pitch
• Anyone who wants to pitch their startup idea

This workshop will be on the second floor of the Massry Business Building in the standish living room space. Light refreshments will be served. Get your tickets now!

Jun
29
Thu
CEG 21st Annual Technology Awards @ Rivers Casino
Jun 29 @ 4:30 pm – 7:30 pm

About:  The Annual Technology Awards celebrate and honor the Capital Region’s most innovative and inspiring companies and individuals whose pioneering and entrepreneurial successes are bettering our communities by strengthening our workforce and creating new jobs and opportunities. Each year, we give out between 5-7 awards. The winners are selected by our awards committee, comprised of local technologists, business leaders and entrepreneurs.

Event Details: For our 21st year, CEG’s Awards will take on a new format. The traditional luncheon will now be an evening Awards Ceremony with Keynote speaker, followed by a networking cocktail reception.

Registration is Open!

Individual Tickets: 
CEG Investors*: $60
General Public: $80
Register now!

Discounted Block (10 Tickets): 
CEG Investors*: $550
General Public: $750
To purchase, please contact Courtney Heinbach

*Executive, Director & Corporate level investors: please contact Courtney Heinbach to secure your tickets. 

Seeking Inspirational Companies & Individuals!

CEG is accepting applications for award recognition from both Companies and Individuals working in Tech Valley’s technology community. Nominations are encouraged from a variety of high-tech industries, including advanced materials, manufacturing, renewable energy, biotech/medical, software/IT and nanotechnology.

Self-nominations are encouraged. All applications will remain confidential. Award winners will be recognized in front of hundreds of Tech Valley leaders at an awards ceremony and profiled in a Times Union insert sent to nearly 100,000 subscribers, published on the day of the event.

Award Categories:

  • Economic Winner: Company with 20+ employees in the region, $8M+ in annual revenue. Must exhibit substantial & sustained growth in sales & profitability.
  • Lift-Off: Company is 1-10 years old with revenue less than $5M. Young, promising start-up company.
  • Technology Innovation: Company that has delivered or utilized new technology either internally or externally.
  • Technology Trailblazer: An individual who has contributed to the development of the technology economy through the formation of new business(es) and exemplifies risk-taking entrepreneurial spirit.
  • Jeffrey A. Lawrence Lifetime Contributor Award: An individual who has shaped the technology community through championing the vision of Tech Valley as well as by offering their time, expertise and knowledge networks in support of individual companies and entrepreneurs.
Jul
7
Fri
Official 2600 Meeting
Jul 7 @ 6:00 pm – 9:00 pm
Jul
11
Tue
Solutions Forum for New York State Manufacturers @ Holiday Inn Saratoga Springs
Jul 11 @ 8:00 am – 12:30 pm
Solutions Forum for New York State Manufacturers @ Holiday Inn Saratoga Springs | Saratoga Springs | New York | United States

Meet with Business and Technology Experts Fuzehub’s Solutions Forums are designed for leaders of manufacturing and product development organizations to meet directly with a select group of business and technology experts in one-on-one consultations, to help find solutions to their business and manufacturing challenges, and to learn about opportunities for growth.

Meet with Hand-Picked Resources Just for You Attendees meet with our hand-picked Resources on a first-come, first-served basis during this matchmaking-style event. Resources include experts from the New York Manufacturing Extension Partnership, economic development organizations, entrepreneurial assistance programs, university research centers, and other NYSTAR-funded programs.

The event is free, but meeting slots are limited, so please request to attend early if you have strategic responsibility for the development and manufacturing of your product, and want to learn about available expertise and opportunities for growth.

Jul
13
Thu
Webinar: From Idea To IPO – Immigration And Corporate Issues @ Webinar
Jul 13 @ 2:00 pm – 3:00 pm

Miller Mayer Webinar: From Idea To IPO: Immigration And Corporate Issues

Every entrepreneur needs to know how to navigate the life cycle of a startup company, from concept to a successful IPO. Experienced Miller Mayer attorneys Steve Yale-Loehr, David Wilks, Nathan Cook, and Paul Lee will explain the process from both a corporate and an immigration law perspective and answer questions. Jennifer Tegan, a partner at Cayuga Venture Fund will join them as well. This webinar will benefit individual entrepreneurs, startup or young companies, and venture capitalists thinking about funding new companies that have a foreign national founder or CEO.

Panelists:

Steve Yale-Loehr is an Attorney Of Counsel in Miller Mayer’s Immigration practice group. He brings 30 years of immigration law experience to bear in advising corporate and individual clients on a broad array of family- and employment-based immigration matters.
In addition to his work at Miller Mayer, Mr. Yale-Loehr is an active and internationally renowned member of the immigration law community. He teaches immigration and asylum law at Cornell Law School as a Professor of Immigration Practice. He also founded and was the original executive director of Invest in the USA (IIUSA), a trade association of EB-5 immigrant investor regional centers. He is listed in Who’s Who in America and is annually listed in Chambers Global, Chambers USA, and An International Who’s Who of Corporate Immigration Lawyers as one of the world’s best immigration lawyers. He is frequently quoted in the press on immigration issues and has often testified before Congress.

David J. Wilks is an Associate in Miller Mayer’s Immigration practice group.
Mr. Wilks’ practice focuses primarily on employment-based immigration. He has represented a wide range of clients, including universities, multinational corporations, health care institutions, small businesses and entrepreneurs in seeking immigrant and nonimmigrant status for individuals in diverse fields and specialties. Mr. Wilks has also provided immigration expertise relating to large corporate acquisitions, as well as assisted clients with I-9 compliance and family-based petitions for permanent residence.

Mr. Wilks currently serves on national leadership committees with the American Immigration Lawyers Association. In addition, Mr. Wilks has spoken both nationally and internationally on matters related to immigration law.

Paul S. Lee is an Attorney Of Counsel in Miller Mayer’s Business Law Practice Group.
Mr. Lee focuses his practice on corporate law with an emphasis on financial institutions and regulatory matters. Mr. Lee’s practice includes advising companies with respect to corporate governance, private equity, acquisitions, internal investigations and regulatory compliance. Mr. Lee also has a broad range of working experience in swap agreements, finance transactions, compliance matters, regulatory audits and examinations, and construction contracts.
Prior to joining Miller Mayer, Mr. Lee practiced corporate, banking and regulatory law as in-house counsel at a commercial bank and in private practice in New York City and Seoul, South Korea.
Mr. Lee is a regular speaker at national and international conferences with respect to cross-border regulatory regimes including economic sanctions, money laundering and bribery/corruption.

Nathan J. Cook is an Attorney Of Counsel in Miller Mayer’s Business Law, Real Estate, and Intellectual Property practice groups.
Mr. Cook focuses his practice on business, finance, real estate, and intellectual property law. Mr. Cook’s business and finance practice includes advising entrepreneurs and businesses in formation and governance, employment matters, mergers and acquisitions, licensing, succession planning, and financing, including venture capital.
Mr. Cook’s real estate practice includes representing buyers and sellers of residential and commercial real estate throughout Central New York and the Southern Tier.
Mr. Cook’s intellectual property law practice includes advising clients in intellectual property protection, trademark and copyright registration, franchising, licensing, negotiation and preparation of software development and service agreements, and trade secret protection.

Jennifer Tegan has been a Partner with Ithaca, NY based Cayuga Venture Fund (CVF) for over a decade.
Since starting with CVF in 2002, Jennifer has been working with, supporting and financing entrepreneurs in technology-based companies in the areas of communications equipment, social networking, semi-conductors, materials sciences, consumer products and SAAS businesses. She serves on the boards of GiveGab, Intrinsiq Materials, POM Company, Tompkins Trust Company and True Gault as well as represents the fund on the board of Venuebook. Jennifer is also past President of the Upstate Venture Association of New York Board (UVANY) a membership trade organization whose mission is to increase access to capital for entrepreneurs and companies in Upstate NY. Jennifer has her BA and MS in Geology from Smith College and University of Cincinnati, respectively and her MBA from Cornell University. Since its inception in 1994, Cayuga Venture Fund and its member investors have invested more than $70 million in technology companies in upstate New York, many of which are based on research performed at Cornell University, and helped to attract approximately $300 million of investor capital to technology start-up companies in what is traditionally considered to be a region underserved by venture capital.

Jul
17
Mon
Lunch & Learn: Manufacturing USA Institutes @ Holiday Inn
Jul 17 @ 12:30 pm – 1:30 pm

Join us for lunch and learn about the Manufacturing USA Institutes and opportunities for New York State manufacturers.

LunchandLearn-ShareGraphic2Fourteen Manufacturing USA Institutes have been established since 2012 to foster and grow the national manufacturing ecosystem. These institutes are national, public-private partnerships to develop, demonstrate, and facilitate early adoption of novel manufacturing solutions. FuzeHub and RPI are co-leading the New York participation in the Advanced Robotics for Manufacturing (ARM) Institute. RPI also leads regional participation in Clean Energy Smart Manufacturing Institute (CESMII) and National Institute for Innovation in Manufacturing Biopharmaceuticals (NIIMBL).

Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 17 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
18
Tue
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 18 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
20
Thu
3D Printing Meetup
Jul 20 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Jul
25
Tue
IgniteU Coffee and Companies @ Tech Valley Center of Gravity
Jul 25 @ 7:30 am
IgniteU Coffee and Companies @ Tech Valley Center of Gravity | Troy | New York | United States

Come visit the IgniteU team at the Center of Gravity for coffee and to learn about the startups we are working with this summer. The startups attending will be Network Performance Indicator (NPI), Illuminate ESI-NY, Guide Products, Inky and U-Topia.
We will be holding the event from 7:30 am until around 9 am, so stop by before work for free coffee and some great conversation!

Jul
26
Wed
Lean Finance & Accounting Workshop @ TBD
Jul 26 @ 8:00 am – Jul 27 @ 4:30 pm

About:

The operational strategy most effective in achieving world-class performance is Lean. Unfortunately, accounting can be an obstacle to the Lean journey as traditional performance metrics are not aligned with nor promote Lean behavior. Operation’s professionals achieve great gains on the production floor but are surprised when there is little evidence of improved operating results on traditional financial reports. Accounting and manufacturing must work together to develop new metrics and “plain English” financial reporting. This class will illustrate the changes required based on 30 years of leading such changes.

Date: July 26 & 27 | Time: 8:00 am – 4:30 pm

Location: TBD; location information will be forwarded with registration confirmation

Price: Registration is per person and covers both days as well as all participant materials, continental breakfast, coffee and lunch.

  • Early Bird Registration: $1,195.00 per person (must be received prior to June 30, 2017)
  • Regular Registration: $1,395 per person (must be received July 1 – 14, 2017; no registrations after 7/14 deadline)

Cancellation Policy: Full refund up to four weeks before the workshop. Cancellations within four weeks of the workshop will be subjected to a $350 cancellation fee. Substitutions may be made prior to the start of the workshop.

Who Should Attend:

This course will benefit all areas of a company – and any company whether in manufacturing or not – as the entire team needs to understand the scorecard of the business and how to motivate Lean behavior.  While accounting professionals will gain a great deal, it is strongly encouraged that manufacturing, product development and continuous improvement associates come as a team in order to build a plan going forward that makes sense for the entire company, both the providers of information and the critical uses of that information.

  • Presidents
  • CFO’s
  • Controllers
  • VP’s & Directors of Finance, Operations & Supply Chain
  • Plant Managers
  • Manufacturing Engineers
  • CI Professionals
  • Product Development Engineers
  • HR Leaders
Aug
1
Tue
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall
Aug 1 @ 6:00 pm – 7:30 pm
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall | Saratoga Springs | New York | United States

AUGUST 1 – THE ENTREPRENEUR EXPERIENCE – FROM STARTUP TO MULTINATIONAL ACQUISITION

This presentation takes place at Universal Preservation Hall, 25 Washington Street, Saratoga Springs, NY Time: 6:00 to 7:30pm

MATTHEW J. SCARCHILLI

Matt is a proven entrepreneur. His experiences starting, acquiring and selling companies gives him a broader lens to look through when evaluating situations and working with clients. Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help other companies grow and flourish. Matt is a student of human nature and the sales process giving him new ways to connect and communicate with people. Today Matt is the owner and CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals.

EXPERIENCE AND BACKGROUND

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children. On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales. As a passionate soccer guy, Matt became president of Latham Circle Soccer Club. This is where he and John Haller met and together they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions: 2 for customers and 1 for product. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company is run today as Sports Illustrated Play.
After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture. While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014. He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager. When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision.

EDUCATION AND AFFILIATIONS

A.A.S. Chemical Technology, HVCC, 1986
A.S. Math/Science, HVCC, 1987
B.S. Pharmacy, Albany College of Pharmacy, 1990
Advisory Board Member for the NYBizLab and the SEDC – Advanced Saratoga Startup programs

Aug
2
Wed
IgniteU Demo Day @ IgniteU NY
Aug 2 @ 3:00 pm
IgniteU Demo Day @ IgniteU NY | Troy | New York | United States

August 2nd, we will be having our final Demo Day in the IgniteU NY space. The startups in IgniteU’s summer accelorator program will be giving their final pitch as the conclusion of the 8 week program. The program will begin promptly at 3 pm, so please arrive at 2:45 pm. Hope to see you there!!
Schedule:
3:00 pm Welcome
3:05 pm Pitches Begin
5:00 pm Networking Begins
Disclaimer:
Please be aware that by registering to attend this event, you consent to the use of your voice, image, name, and/or likeliness being used, without compensation, in video, photographs, presentations, online use, and in any and all other media, and you release NYSTEC and IgniteU NY, its successors, assigns, and licensees from any liability of such use.

Aug
4
Fri
Official 2600 Meeting
Aug 4 @ 6:00 pm – 9:00 pm
Aug
9
Wed
10th Annual Investors Forum & Day at the Races @ Various
Aug 9 – Aug 10 all-day
10th Annual Investors Forum & Day at the Races @ Various | Saratoga Springs | New York | United States
10th Annual Investors Forum at Saratoga & Day at the Races, August 9-10
An exclusive, invitation-only event to meet investors from across New York for intimate networking & curated programs for venture capitalists, middle market debt & equity investors, new fund managers, limited partners, venture-backed entrepreneurs, & angel investors
UVANY Members and invited guests will gather for 2 days of networking and content related to investing in New York State companies from seed stage & angel investing through middle market lending and late stage private equity, culminating in an afternoon of horse racing in our private box at the track.
Not a member? Join UVANY today!
Wednesday, August 9
Enjoy a walking tour of Saratoga’s startup scene and rich history, happy hour with NY’s newest investors and roll the dice at the Canfield Casino.
Thursday, August 10
Your choice of listening to a panel discussion with angel, seed and venture capital investors, along with venture-backed entrepreneurs or head over to the race track to meet with middle-market dealmakers. After these special sessions, enjoy lunch at the track and watch the races from UVANY’s private tent!
Aug
17
Thu
3D Printing Meetup
Aug 17 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Sep
1
Fri
Official 2600 Meeting
Sep 1 @ 6:00 pm – 9:00 pm
Sep
21
Thu
3D Printing Meetup
Sep 21 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Oct
6
Fri
Official 2600 Meeting
Oct 6 @ 6:00 pm – 9:00 pm
Oct
19
Thu
3D Printing Meetup
Oct 19 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Nov
3
Fri
Official 2600 Meeting
Nov 3 @ 6:00 pm – 9:00 pm
Nov
16
Thu
3D Printing Meetup
Nov 16 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Dec
1
Fri
Official 2600 Meeting
Dec 1 @ 6:00 pm – 9:00 pm
Dec
21
Thu
3D Printing Meetup
Dec 21 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

UVC Photo Gallery

Serial entrepreneur will meet with 12 startups on upstate New York tech tour
SciTech Panel at LeMoyne College
Steve Raines - UNY50 Leadership Network
Become a UVC Community Connector
Ryan Miller @ 2015 Upstate Venture Ecosystem Awards
13th Annual Frank Fernandez Dinner at Le Moyne College
Ecovative Founder at Cornell
Syracuse CoWorks Members
NEXUS-NY Judges
The Thrive Project Team
Jun
27
Tue
Successful Succession: CEO/Owner Workshop @ Farmers Hardware
Jun 27 @ 7:30 am – 9:00 am

The first in a series of CEO/Owner workshops, this session will provide the essentials on preparing for, engaging in, and thriving after your transition, including structuring for maximum value, preparing for a smooth transaction, and preparing for life after succession.

Expert Panel:

Jon Anderson, President, Sidehill Group:
The Sidehill Group of Sales Xceleration brings over 1,000 of years of sales leadership experience to SMBs. We work hands-on to build and implement the sales strategies, function integration, systems and processes, and tactical execution that deliver sustainable growth.

Matthew Wagoner, Managing Partner, The Wagoner Firm, PLLC:
The Wagoner Firm has counseled hundreds of businesses and entrepreneurs on everything from formation to successful exits. We focus on your business goals and identify triggering events, valuation options and funding sources (e.g., insurance) to streamline your buy-sell plan giving you peace of mind to focus on what you do best.

Michael Testa, Partner, Tarella Financial:
David Tarella and Michael Testa have successfully transitioned small and Mid-sized family owned businesses within the capital region and across the United States for over 30 years.  Helping you strategize and map out your future outcome is what we do. We work closely with your other advisors to maximize value and minimize taxes, protecting decades of your hard work.

Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall
Jun 27 @ 6:00 pm – 7:30 pm
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall | Saratoga Springs | New York | United States

JUNE 27 – ENTREPRENEURIAL IMPROV – PERSONAL EXPERIENCE IN eCOMMERCE AND BUSINESS OPERATIONS & THE LESSONS LEARNED FROM FAILURE AND SUCCESS

In this informal session, you’ll meet three entrepreneurs who have started, grown, and successfully sold several businesses over a number of years, and who now work with clients to share the lessons they learned along the way.

Through examples and lessons learned, the Venture 7 Advisors will offer down-to-earth takeaways about the exciting and terrifying startup adventure, building business value, how to create the right team, branding and marketing, how to prepare to raise capital, how to find the right buyer for your business, and more.

INTRODUCTIONS: VENTURE 7 ADVISORS

  • We’re getting the band back together.
  • Help business owners build value.
  • Management consulting for mid-size companies.
  • Help business owners harvest value.

OUR JOURNEY: ONE EXAMPLE

  • Very few believed we’d succeed. You have to believe in yourself and/ your partners.
  • Toxic dentist’s office. One desk. Four chairs.
  • Most exciting / terrifying activity you may ever engage in.
  • When the right opportunity surfaces, make it happen. (“When you come to a fork in the road, take it.” – Yogi Berra)
  • Small initial investment is OK if you’re prepared to bootstrap, BUT
  • How to prepare to raise capital when you need it.

YOUR TEAM

  • The most important decision you’ll make: Choosing your partner(s)..
    • Complementary skill sets, different worldviews, common mission.
  • Seek out others who are smarter than you.
  • Hire people, not résumés. Take chances on the right people. Trust your instincts.

GROWING YOUR BUSINESS

  • Cool ideas are easy. Execution is hard.
    • Profits are good, but cash is king.
  • Implement financial management systems early. Stay on track.
  • Spirit: at 8+ hours a day, how you treat people and the tone you set are company assets.
    • In the beginning: employees paid first, owners last. Later: share the wealth.
    • Divide and conquer. No one person can do everything necessary to succeed in business.
  • Don’t neglect tangential business opportunities that relate to your core competency. But learn to say no.
  • Be prepared for life-long learning.

MARKETING

  • Think carefully about the business you’re in. (EDI consulting vs. business integration.)
  • Branding matters.
    • Invest time and resources in brand identity early.
    • Excellence in design has real dollar value.
  • Alamo marketing.
  • Spend time with your customers and listen: service center, help desk, etc.
  • It’s about business process, not technology.

THE EXIT

  • Be realistic about what your business is worth.
  • Manage your company like you plan to sell it, even if you’re not planning to sell it.
  • The disruption of the M&A industry by internet.

CHANGE IS INEVITABLE. AND RAPID. BE READY TO GET DISRUPTED.

eCommerce

  • eCommerce pre-Internet and post-internet.
  • Paper to EDI – technology was easy. Business impact was harder….and more profitable.
  • Riding boom and bust cycles.
  • B2B focus transitioned to B2C.
  • Choosing an eCommerce provider is the easy part
  • Managing new business processes is hard
    • 24×7 Timing / Order confirmations
      • Option overview
    • Distribution / Logistics
      • Shipping
      • Return processing
    • Volume considerations
    • Customer expectations
    • Customer Service

VENTURE 7 ADVISOR TEAM

We are a team of successful entrepreneurs and C-level executives with complementary skills and wide-ranging industry experience. Together and as individuals, the principals have founded, built, sold and led companies in the industrial automation, consumer goods, information technology, marketing, design and construction industries.

Bryan Ducharme

Bryan is a business consultant, entrepreneur, strategist and implementer.  His entire career has involved managing mission-critical projects for Fortune 500 companies, launching new companies and merging business operations post acquisition. Clients have ranged from individual inventors and technology startups to household name companies like GE, Whirlpool, Stanley Tools and Hoffmann-LaRoche.

With leadership experience in marketing, finance, sales, operations and information technology, in a range of industries from industrial automation and renewable energy to construction, Bryan is able to see the big picture and develop practical plans for achieving measureable results. He is a troubleshooter, a manager and a mentor.

Larry Chernicoff

Larry has had a varied career in business and design. Early in his career he owned an ad/design agency, and went on to lead companies in IT, management consulting, marketing communications, design, and consumer goods. He was CEO of an eCommerce startup which grew at an annual rate of over 100% and was sold after 5 years. Larry subsequently served as Group Vice President for the publicly-traded acquiring firm.

As a management consultant, he has spent time in boardrooms and conferences rooms, on shop floors and distribution centers. He quickly grasps the key issues of a client’s industry and applies sharp thinking to create effective business and messaging solutions. He comfortable both leading and following, working with executive level clients, hiring staff and building teams. He is skilled at sharpening clients’ core messages, product and service positioning, brand identity, and communications design.

Tony Silvanic

Tony is a problem solver. As a business owner, business strategist and consulting practice leader, he has managed multi-million dollar multi-organizational projects in complex environments with aggressive timelines, for a premium clientele including Staples, HP, GE and many others.

Throughout his wide-ranging career, Tony has maintained a steadfast commitment to a business-focused approach that keeps operational activities in line with strategic goals. He incorporates a variety of quality management, project management and system development best practices in each engagement based on his experience in the retail, computer manufacturing, process manufacturing, pharmaceutical, and automotive industries.

Jun
28
Wed
1 Million Cups Albany w/ Illuminate @ IgniteU NY
Jun 28 @ 8:00 am – 9:30 am

1 Million Cups is a Kauffman Foundation supported event that meets monthly at various locations across the Capital Region. These meetup provide entrepreneurs, technologists and creatives with an opportunity to connect and present in front of a group of their peers. Each presenter receives honest feedback to help their venture take flight.

This month we welcome the team from Illuminate. Our presenter will be Ryan Foster. Illuminate is a core team in the IgniteU NY summer accelerator, and a graduate of the UAlbany / Blackstone Launchpad program.

Learn more: https://illuminateesi.com

Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room
Jun 28 @ 2:00 pm – 4:00 pm
Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room | Albany | New York | United States

Join Innovate 518 for a workshop to get the attention of investors and clients.

WHAT YOU WILL LEARN
• A 20 second handshake pitch
• Practice your pitch with investors/ mentors
• Receive one on one feedback
• Learn how to create any length pitch
• Focus on the need to get client and investor interest

WHO SHOULD PARTICIPATE
• Entrepreneurs
• Startups who want to refine their pitch
• Anyone who wants to pitch their startup idea

This workshop will be on the second floor of the Massry Business Building in the standish living room space. Light refreshments will be served. Get your tickets now!

Jun
29
Thu
CEG 21st Annual Technology Awards @ Rivers Casino
Jun 29 @ 4:30 pm – 7:30 pm

About:  The Annual Technology Awards celebrate and honor the Capital Region’s most innovative and inspiring companies and individuals whose pioneering and entrepreneurial successes are bettering our communities by strengthening our workforce and creating new jobs and opportunities. Each year, we give out between 5-7 awards. The winners are selected by our awards committee, comprised of local technologists, business leaders and entrepreneurs.

Event Details: For our 21st year, CEG’s Awards will take on a new format. The traditional luncheon will now be an evening Awards Ceremony with Keynote speaker, followed by a networking cocktail reception.

Registration is Open!

Individual Tickets: 
CEG Investors*: $60
General Public: $80
Register now!

Discounted Block (10 Tickets): 
CEG Investors*: $550
General Public: $750
To purchase, please contact Courtney Heinbach

*Executive, Director & Corporate level investors: please contact Courtney Heinbach to secure your tickets. 

Seeking Inspirational Companies & Individuals!

CEG is accepting applications for award recognition from both Companies and Individuals working in Tech Valley’s technology community. Nominations are encouraged from a variety of high-tech industries, including advanced materials, manufacturing, renewable energy, biotech/medical, software/IT and nanotechnology.

Self-nominations are encouraged. All applications will remain confidential. Award winners will be recognized in front of hundreds of Tech Valley leaders at an awards ceremony and profiled in a Times Union insert sent to nearly 100,000 subscribers, published on the day of the event.

Award Categories:

  • Economic Winner: Company with 20+ employees in the region, $8M+ in annual revenue. Must exhibit substantial & sustained growth in sales & profitability.
  • Lift-Off: Company is 1-10 years old with revenue less than $5M. Young, promising start-up company.
  • Technology Innovation: Company that has delivered or utilized new technology either internally or externally.
  • Technology Trailblazer: An individual who has contributed to the development of the technology economy through the formation of new business(es) and exemplifies risk-taking entrepreneurial spirit.
  • Jeffrey A. Lawrence Lifetime Contributor Award: An individual who has shaped the technology community through championing the vision of Tech Valley as well as by offering their time, expertise and knowledge networks in support of individual companies and entrepreneurs.
Jul
7
Fri
Official 2600 Meeting
Jul 7 @ 6:00 pm – 9:00 pm
Jul
11
Tue
Solutions Forum for New York State Manufacturers @ Holiday Inn Saratoga Springs
Jul 11 @ 8:00 am – 12:30 pm
Solutions Forum for New York State Manufacturers @ Holiday Inn Saratoga Springs | Saratoga Springs | New York | United States

Meet with Business and Technology Experts Fuzehub’s Solutions Forums are designed for leaders of manufacturing and product development organizations to meet directly with a select group of business and technology experts in one-on-one consultations, to help find solutions to their business and manufacturing challenges, and to learn about opportunities for growth.

Meet with Hand-Picked Resources Just for You Attendees meet with our hand-picked Resources on a first-come, first-served basis during this matchmaking-style event. Resources include experts from the New York Manufacturing Extension Partnership, economic development organizations, entrepreneurial assistance programs, university research centers, and other NYSTAR-funded programs.

The event is free, but meeting slots are limited, so please request to attend early if you have strategic responsibility for the development and manufacturing of your product, and want to learn about available expertise and opportunities for growth.

Jul
13
Thu
Webinar: From Idea To IPO – Immigration And Corporate Issues @ Webinar
Jul 13 @ 2:00 pm – 3:00 pm

Miller Mayer Webinar: From Idea To IPO: Immigration And Corporate Issues

Every entrepreneur needs to know how to navigate the life cycle of a startup company, from concept to a successful IPO. Experienced Miller Mayer attorneys Steve Yale-Loehr, David Wilks, Nathan Cook, and Paul Lee will explain the process from both a corporate and an immigration law perspective and answer questions. Jennifer Tegan, a partner at Cayuga Venture Fund will join them as well. This webinar will benefit individual entrepreneurs, startup or young companies, and venture capitalists thinking about funding new companies that have a foreign national founder or CEO.

Panelists:

Steve Yale-Loehr is an Attorney Of Counsel in Miller Mayer’s Immigration practice group. He brings 30 years of immigration law experience to bear in advising corporate and individual clients on a broad array of family- and employment-based immigration matters.
In addition to his work at Miller Mayer, Mr. Yale-Loehr is an active and internationally renowned member of the immigration law community. He teaches immigration and asylum law at Cornell Law School as a Professor of Immigration Practice. He also founded and was the original executive director of Invest in the USA (IIUSA), a trade association of EB-5 immigrant investor regional centers. He is listed in Who’s Who in America and is annually listed in Chambers Global, Chambers USA, and An International Who’s Who of Corporate Immigration Lawyers as one of the world’s best immigration lawyers. He is frequently quoted in the press on immigration issues and has often testified before Congress.

David J. Wilks is an Associate in Miller Mayer’s Immigration practice group.
Mr. Wilks’ practice focuses primarily on employment-based immigration. He has represented a wide range of clients, including universities, multinational corporations, health care institutions, small businesses and entrepreneurs in seeking immigrant and nonimmigrant status for individuals in diverse fields and specialties. Mr. Wilks has also provided immigration expertise relating to large corporate acquisitions, as well as assisted clients with I-9 compliance and family-based petitions for permanent residence.

Mr. Wilks currently serves on national leadership committees with the American Immigration Lawyers Association. In addition, Mr. Wilks has spoken both nationally and internationally on matters related to immigration law.

Paul S. Lee is an Attorney Of Counsel in Miller Mayer’s Business Law Practice Group.
Mr. Lee focuses his practice on corporate law with an emphasis on financial institutions and regulatory matters. Mr. Lee’s practice includes advising companies with respect to corporate governance, private equity, acquisitions, internal investigations and regulatory compliance. Mr. Lee also has a broad range of working experience in swap agreements, finance transactions, compliance matters, regulatory audits and examinations, and construction contracts.
Prior to joining Miller Mayer, Mr. Lee practiced corporate, banking and regulatory law as in-house counsel at a commercial bank and in private practice in New York City and Seoul, South Korea.
Mr. Lee is a regular speaker at national and international conferences with respect to cross-border regulatory regimes including economic sanctions, money laundering and bribery/corruption.

Nathan J. Cook is an Attorney Of Counsel in Miller Mayer’s Business Law, Real Estate, and Intellectual Property practice groups.
Mr. Cook focuses his practice on business, finance, real estate, and intellectual property law. Mr. Cook’s business and finance practice includes advising entrepreneurs and businesses in formation and governance, employment matters, mergers and acquisitions, licensing, succession planning, and financing, including venture capital.
Mr. Cook’s real estate practice includes representing buyers and sellers of residential and commercial real estate throughout Central New York and the Southern Tier.
Mr. Cook’s intellectual property law practice includes advising clients in intellectual property protection, trademark and copyright registration, franchising, licensing, negotiation and preparation of software development and service agreements, and trade secret protection.

Jennifer Tegan has been a Partner with Ithaca, NY based Cayuga Venture Fund (CVF) for over a decade.
Since starting with CVF in 2002, Jennifer has been working with, supporting and financing entrepreneurs in technology-based companies in the areas of communications equipment, social networking, semi-conductors, materials sciences, consumer products and SAAS businesses. She serves on the boards of GiveGab, Intrinsiq Materials, POM Company, Tompkins Trust Company and True Gault as well as represents the fund on the board of Venuebook. Jennifer is also past President of the Upstate Venture Association of New York Board (UVANY) a membership trade organization whose mission is to increase access to capital for entrepreneurs and companies in Upstate NY. Jennifer has her BA and MS in Geology from Smith College and University of Cincinnati, respectively and her MBA from Cornell University. Since its inception in 1994, Cayuga Venture Fund and its member investors have invested more than $70 million in technology companies in upstate New York, many of which are based on research performed at Cornell University, and helped to attract approximately $300 million of investor capital to technology start-up companies in what is traditionally considered to be a region underserved by venture capital.

Jul
17
Mon
Lunch & Learn: Manufacturing USA Institutes @ Holiday Inn
Jul 17 @ 12:30 pm – 1:30 pm

Join us for lunch and learn about the Manufacturing USA Institutes and opportunities for New York State manufacturers.

LunchandLearn-ShareGraphic2Fourteen Manufacturing USA Institutes have been established since 2012 to foster and grow the national manufacturing ecosystem. These institutes are national, public-private partnerships to develop, demonstrate, and facilitate early adoption of novel manufacturing solutions. FuzeHub and RPI are co-leading the New York participation in the Advanced Robotics for Manufacturing (ARM) Institute. RPI also leads regional participation in Clean Energy Smart Manufacturing Institute (CESMII) and National Institute for Innovation in Manufacturing Biopharmaceuticals (NIIMBL).

Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 17 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
18
Tue
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 18 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
20
Thu
3D Printing Meetup
Jul 20 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Jul
25
Tue
IgniteU Coffee and Companies @ Tech Valley Center of Gravity
Jul 25 @ 7:30 am
IgniteU Coffee and Companies @ Tech Valley Center of Gravity | Troy | New York | United States

Come visit the IgniteU team at the Center of Gravity for coffee and to learn about the startups we are working with this summer. The startups attending will be Network Performance Indicator (NPI), Illuminate ESI-NY, Guide Products, Inky and U-Topia.
We will be holding the event from 7:30 am until around 9 am, so stop by before work for free coffee and some great conversation!

Jul
26
Wed
Lean Finance & Accounting Workshop @ TBD
Jul 26 @ 8:00 am – Jul 27 @ 4:30 pm

About:

The operational strategy most effective in achieving world-class performance is Lean. Unfortunately, accounting can be an obstacle to the Lean journey as traditional performance metrics are not aligned with nor promote Lean behavior. Operation’s professionals achieve great gains on the production floor but are surprised when there is little evidence of improved operating results on traditional financial reports. Accounting and manufacturing must work together to develop new metrics and “plain English” financial reporting. This class will illustrate the changes required based on 30 years of leading such changes.

Date: July 26 & 27 | Time: 8:00 am – 4:30 pm

Location: TBD; location information will be forwarded with registration confirmation

Price: Registration is per person and covers both days as well as all participant materials, continental breakfast, coffee and lunch.

  • Early Bird Registration: $1,195.00 per person (must be received prior to June 30, 2017)
  • Regular Registration: $1,395 per person (must be received July 1 – 14, 2017; no registrations after 7/14 deadline)

Cancellation Policy: Full refund up to four weeks before the workshop. Cancellations within four weeks of the workshop will be subjected to a $350 cancellation fee. Substitutions may be made prior to the start of the workshop.

Who Should Attend:

This course will benefit all areas of a company – and any company whether in manufacturing or not – as the entire team needs to understand the scorecard of the business and how to motivate Lean behavior.  While accounting professionals will gain a great deal, it is strongly encouraged that manufacturing, product development and continuous improvement associates come as a team in order to build a plan going forward that makes sense for the entire company, both the providers of information and the critical uses of that information.

  • Presidents
  • CFO’s
  • Controllers
  • VP’s & Directors of Finance, Operations & Supply Chain
  • Plant Managers
  • Manufacturing Engineers
  • CI Professionals
  • Product Development Engineers
  • HR Leaders
Aug
1
Tue
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall
Aug 1 @ 6:00 pm – 7:30 pm
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall | Saratoga Springs | New York | United States

AUGUST 1 – THE ENTREPRENEUR EXPERIENCE – FROM STARTUP TO MULTINATIONAL ACQUISITION

This presentation takes place at Universal Preservation Hall, 25 Washington Street, Saratoga Springs, NY Time: 6:00 to 7:30pm

MATTHEW J. SCARCHILLI

Matt is a proven entrepreneur. His experiences starting, acquiring and selling companies gives him a broader lens to look through when evaluating situations and working with clients. Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help other companies grow and flourish. Matt is a student of human nature and the sales process giving him new ways to connect and communicate with people. Today Matt is the owner and CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals.

EXPERIENCE AND BACKGROUND

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children. On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales. As a passionate soccer guy, Matt became president of Latham Circle Soccer Club. This is where he and John Haller met and together they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions: 2 for customers and 1 for product. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company is run today as Sports Illustrated Play.
After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture. While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014. He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager. When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision.

EDUCATION AND AFFILIATIONS

A.A.S. Chemical Technology, HVCC, 1986
A.S. Math/Science, HVCC, 1987
B.S. Pharmacy, Albany College of Pharmacy, 1990
Advisory Board Member for the NYBizLab and the SEDC – Advanced Saratoga Startup programs

Aug
2
Wed
IgniteU Demo Day @ IgniteU NY
Aug 2 @ 3:00 pm
IgniteU Demo Day @ IgniteU NY | Troy | New York | United States

August 2nd, we will be having our final Demo Day in the IgniteU NY space. The startups in IgniteU’s summer accelorator program will be giving their final pitch as the conclusion of the 8 week program. The program will begin promptly at 3 pm, so please arrive at 2:45 pm. Hope to see you there!!
Schedule:
3:00 pm Welcome
3:05 pm Pitches Begin
5:00 pm Networking Begins
Disclaimer:
Please be aware that by registering to attend this event, you consent to the use of your voice, image, name, and/or likeliness being used, without compensation, in video, photographs, presentations, online use, and in any and all other media, and you release NYSTEC and IgniteU NY, its successors, assigns, and licensees from any liability of such use.

Aug
4
Fri
Official 2600 Meeting
Aug 4 @ 6:00 pm – 9:00 pm
Aug
9
Wed
10th Annual Investors Forum & Day at the Races @ Various
Aug 9 – Aug 10 all-day
10th Annual Investors Forum & Day at the Races @ Various | Saratoga Springs | New York | United States
10th Annual Investors Forum at Saratoga & Day at the Races, August 9-10
An exclusive, invitation-only event to meet investors from across New York for intimate networking & curated programs for venture capitalists, middle market debt & equity investors, new fund managers, limited partners, venture-backed entrepreneurs, & angel investors
UVANY Members and invited guests will gather for 2 days of networking and content related to investing in New York State companies from seed stage & angel investing through middle market lending and late stage private equity, culminating in an afternoon of horse racing in our private box at the track.
Not a member? Join UVANY today!
Wednesday, August 9
Enjoy a walking tour of Saratoga’s startup scene and rich history, happy hour with NY’s newest investors and roll the dice at the Canfield Casino.
Thursday, August 10
Your choice of listening to a panel discussion with angel, seed and venture capital investors, along with venture-backed entrepreneurs or head over to the race track to meet with middle-market dealmakers. After these special sessions, enjoy lunch at the track and watch the races from UVANY’s private tent!
Aug
17
Thu
3D Printing Meetup
Aug 17 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Sep
1
Fri
Official 2600 Meeting
Sep 1 @ 6:00 pm – 9:00 pm
Sep
21
Thu
3D Printing Meetup
Sep 21 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Oct
6
Fri
Official 2600 Meeting
Oct 6 @ 6:00 pm – 9:00 pm
Oct
19
Thu
3D Printing Meetup
Oct 19 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Nov
3
Fri
Official 2600 Meeting
Nov 3 @ 6:00 pm – 9:00 pm
Nov
16
Thu
3D Printing Meetup
Nov 16 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!

Dec
1
Fri
Official 2600 Meeting
Dec 1 @ 6:00 pm – 9:00 pm
Dec
21
Thu
3D Printing Meetup
Dec 21 @ 6:00 pm – 9:00 pm

Contribute to the Monthly Printing Challenge, show off, tell stories- hang out with other 3D Printing enthusiasts!