UNY Event Calendar

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2017 Upstate Unleashed - Get Tickets
Jun
26
Mon
Achieving Operational Excellence in Rochester @ The Brighton Reserve Clubhouse
Jun 26 all-day
Achieving Operational Excellence in Rochester @ The Brighton Reserve Clubhouse | Rochester | New York | United States

Israeli Global leaders in Artificial Intelligence & Machine Learning are coming to Rochester to help companies transform current operations into optimal performance using data-driven decision making.

Million Dollar Mistakes w/ Christine Whitman – 7:30 – 9:00 AM
Enjoy a classic Israeli breakfast hosted by Christine Whitman while meeting Israeli entrepreneurs Iris Tsidon and Maya Gal. Find out about their journey to get funded and build a company with global impact.

Workshop – 4:00 – 6:30 PM
Partake in an interactive workshop about artificial intelligence, machine learning and how they are changing Business Intelligence and transforming into Operational Intelligence.

Founder Stories w/ Google Mentor – 6:45 – 8:00 PM
Meet for drinks with Google Mentor Sarah Nadav and get a chance to hear from Iris Tsidon and Maya Gal about operational mistakes and missed opportunities that are costing companies millions of dollars annually.

Jun
27
Tue
Successful Succession: CEO/Owner Workshop @ Farmers Hardware
Jun 27 @ 7:30 am – 9:00 am

The first in a series of CEO/Owner workshops, this session will provide the essentials on preparing for, engaging in, and thriving after your transition, including structuring for maximum value, preparing for a smooth transaction, and preparing for life after succession.

Expert Panel:

Jon Anderson, President, Sidehill Group:
The Sidehill Group of Sales Xceleration brings over 1,000 of years of sales leadership experience to SMBs. We work hands-on to build and implement the sales strategies, function integration, systems and processes, and tactical execution that deliver sustainable growth.

Matthew Wagoner, Managing Partner, The Wagoner Firm, PLLC:
The Wagoner Firm has counseled hundreds of businesses and entrepreneurs on everything from formation to successful exits. We focus on your business goals and identify triggering events, valuation options and funding sources (e.g., insurance) to streamline your buy-sell plan giving you peace of mind to focus on what you do best.

Michael Testa, Partner, Tarella Financial:
David Tarella and Michael Testa have successfully transitioned small and Mid-sized family owned businesses within the capital region and across the United States for over 30 years.  Helping you strategize and map out your future outcome is what we do. We work closely with your other advisors to maximize value and minimize taxes, protecting decades of your hard work.

The Capital Stack: Funding Sources @ University at Buffalo - Center of Excellence
Jun 27 @ 5:00 pm – 8:00 pm
The Capital Stack: Funding Sources @ University at Buffalo - Center of Excellence | Buffalo | New York | United States
Want to learn more about funding businesses, including how to raise $20M in venture capital?
Learn about the differences between angel and venture equity, and different kinds of debt.  Meet investors and lenders who support local businesses, and hear ACV Auctions’ story of how they raised significant venture capital, from CEO George Chamoun.
Early bird tickets are $60 before June 16, then increase to $70 for regular tickets. UVANY members and entrepreneurs save 50%.  Use the code MEMBER to register. Not a member yet? Join UVANY today and get a free ticket!
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall
Jun 27 @ 6:00 pm – 7:30 pm
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall | Saratoga Springs | New York | United States

JUNE 27 – ENTREPRENEURIAL IMPROV – PERSONAL EXPERIENCE IN eCOMMERCE AND BUSINESS OPERATIONS & THE LESSONS LEARNED FROM FAILURE AND SUCCESS

In this informal session, you’ll meet three entrepreneurs who have started, grown, and successfully sold several businesses over a number of years, and who now work with clients to share the lessons they learned along the way.

Through examples and lessons learned, the Venture 7 Advisors will offer down-to-earth takeaways about the exciting and terrifying startup adventure, building business value, how to create the right team, branding and marketing, how to prepare to raise capital, how to find the right buyer for your business, and more.

INTRODUCTIONS: VENTURE 7 ADVISORS

  • We’re getting the band back together.
  • Help business owners build value.
  • Management consulting for mid-size companies.
  • Help business owners harvest value.

OUR JOURNEY: ONE EXAMPLE

  • Very few believed we’d succeed. You have to believe in yourself and/ your partners.
  • Toxic dentist’s office. One desk. Four chairs.
  • Most exciting / terrifying activity you may ever engage in.
  • When the right opportunity surfaces, make it happen. (“When you come to a fork in the road, take it.” – Yogi Berra)
  • Small initial investment is OK if you’re prepared to bootstrap, BUT
  • How to prepare to raise capital when you need it.

YOUR TEAM

  • The most important decision you’ll make: Choosing your partner(s)..
    • Complementary skill sets, different worldviews, common mission.
  • Seek out others who are smarter than you.
  • Hire people, not résumés. Take chances on the right people. Trust your instincts.

GROWING YOUR BUSINESS

  • Cool ideas are easy. Execution is hard.
    • Profits are good, but cash is king.
  • Implement financial management systems early. Stay on track.
  • Spirit: at 8+ hours a day, how you treat people and the tone you set are company assets.
    • In the beginning: employees paid first, owners last. Later: share the wealth.
    • Divide and conquer. No one person can do everything necessary to succeed in business.
  • Don’t neglect tangential business opportunities that relate to your core competency. But learn to say no.
  • Be prepared for life-long learning.

MARKETING

  • Think carefully about the business you’re in. (EDI consulting vs. business integration.)
  • Branding matters.
    • Invest time and resources in brand identity early.
    • Excellence in design has real dollar value.
  • Alamo marketing.
  • Spend time with your customers and listen: service center, help desk, etc.
  • It’s about business process, not technology.

THE EXIT

  • Be realistic about what your business is worth.
  • Manage your company like you plan to sell it, even if you’re not planning to sell it.
  • The disruption of the M&A industry by internet.

CHANGE IS INEVITABLE. AND RAPID. BE READY TO GET DISRUPTED.

eCommerce

  • eCommerce pre-Internet and post-internet.
  • Paper to EDI – technology was easy. Business impact was harder….and more profitable.
  • Riding boom and bust cycles.
  • B2B focus transitioned to B2C.
  • Choosing an eCommerce provider is the easy part
  • Managing new business processes is hard
    • 24×7 Timing / Order confirmations
      • Option overview
    • Distribution / Logistics
      • Shipping
      • Return processing
    • Volume considerations
    • Customer expectations
    • Customer Service

VENTURE 7 ADVISOR TEAM

We are a team of successful entrepreneurs and C-level executives with complementary skills and wide-ranging industry experience. Together and as individuals, the principals have founded, built, sold and led companies in the industrial automation, consumer goods, information technology, marketing, design and construction industries.

Bryan Ducharme

Bryan is a business consultant, entrepreneur, strategist and implementer.  His entire career has involved managing mission-critical projects for Fortune 500 companies, launching new companies and merging business operations post acquisition. Clients have ranged from individual inventors and technology startups to household name companies like GE, Whirlpool, Stanley Tools and Hoffmann-LaRoche.

With leadership experience in marketing, finance, sales, operations and information technology, in a range of industries from industrial automation and renewable energy to construction, Bryan is able to see the big picture and develop practical plans for achieving measureable results. He is a troubleshooter, a manager and a mentor.

Larry Chernicoff

Larry has had a varied career in business and design. Early in his career he owned an ad/design agency, and went on to lead companies in IT, management consulting, marketing communications, design, and consumer goods. He was CEO of an eCommerce startup which grew at an annual rate of over 100% and was sold after 5 years. Larry subsequently served as Group Vice President for the publicly-traded acquiring firm.

As a management consultant, he has spent time in boardrooms and conferences rooms, on shop floors and distribution centers. He quickly grasps the key issues of a client’s industry and applies sharp thinking to create effective business and messaging solutions. He comfortable both leading and following, working with executive level clients, hiring staff and building teams. He is skilled at sharpening clients’ core messages, product and service positioning, brand identity, and communications design.

Tony Silvanic

Tony is a problem solver. As a business owner, business strategist and consulting practice leader, he has managed multi-million dollar multi-organizational projects in complex environments with aggressive timelines, for a premium clientele including Staples, HP, GE and many others.

Throughout his wide-ranging career, Tony has maintained a steadfast commitment to a business-focused approach that keeps operational activities in line with strategic goals. He incorporates a variety of quality management, project management and system development best practices in each engagement based on his experience in the retail, computer manufacturing, process manufacturing, pharmaceutical, and automotive industries.

Jun
28
Wed
1 Million Cups Albany w/ Illuminate @ IgniteU NY
Jun 28 @ 8:00 am – 9:30 am

1 Million Cups is a Kauffman Foundation supported event that meets monthly at various locations across the Capital Region. These meetup provide entrepreneurs, technologists and creatives with an opportunity to connect and present in front of a group of their peers. Each presenter receives honest feedback to help their venture take flight.

This month we welcome the team from Illuminate. Our presenter will be Ryan Foster. Illuminate is a core team in the IgniteU NY summer accelerator, and a graduate of the UAlbany / Blackstone Launchpad program.

Learn more: https://illuminateesi.com

Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room
Jun 28 @ 2:00 pm – 4:00 pm
Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room | Albany | New York | United States

Join Innovate 518 for a workshop to get the attention of investors and clients.

WHAT YOU WILL LEARN
• A 20 second handshake pitch
• Practice your pitch with investors/ mentors
• Receive one on one feedback
• Learn how to create any length pitch
• Focus on the need to get client and investor interest

WHO SHOULD PARTICIPATE
• Entrepreneurs
• Startups who want to refine their pitch
• Anyone who wants to pitch their startup idea

This workshop will be on the second floor of the Massry Business Building in the standish living room space. Light refreshments will be served. Get your tickets now!

Bright Buffalo Niagara Entrepreneur Expo @ Hotel Henry
Jun 28 @ 9:35 pm – 10:35 pm
Bright Buffalo Niagara Entrepreneur Expo @ Hotel Henry | Buffalo | New York | United States

You’re invited to one of the year’s most exciting entrepreneur events! Join us at the Bright Buffalo Niagara Entrepreneur Expo & LIVE Pitch Event! 

Agenda: Top 5 Exhibitor Registration: 9 a.m. – 10:30 a.m.

Exclusive Investor Luncheon: 11a.m. – 12:30 p.m.

90 Second Presenter Exhibitor Registration: 11:00 a.m. – 12:30 p.m.

Attendee Registration: 12:30 p.m. – 1 p.m.

Opening Remarks: 1:00 p.m. – 1:15 p.m.

Live Pitches: 1:15 p.m. – 3:45 p.m.

Entrepreneur Expo: 4:00 p.m. – 5:00 p.m.

Keynote Address | Frans Johansson: 5 p.m. – 6:30 p.m.

Awards Ceremony and Closing Remarks: 6:30 p.m. – 6:45

Jun
29
Thu
2017 Student Sandbox Wrap Luncheon @ The Tech Garden
Jun 29 @ 12:00 pm – 2:00 pm
2017 Student Sandbox Wrap Luncheon @ The Tech Garden | Syracuse | New York | United States

Come celebrate with the Summer 2017 cohort as they wrap up their work in the Student Sandbox. Teams will provide an overview of their progress as we share in some pizza & wings to celebrate their hard work.

AFRL Commercialization Academy Spring 2017 Demo Day @ Mohawk Valley Community College
Jun 29 @ 5:00 pm – 8:00 pm
AFRL Commercialization Academy Spring 2017 Demo Day @ Mohawk Valley Community College | Rome | New York | United States

Celebrate four months of accomplishment with the six startups of the Spring 2017 Commercialization Academy class at Mohawk Valley Community College’s new campus in Rome, NY!

Griffiss Institute and Wasabi Ventures would like to invite you to join the six startups of the Spring 2017 Commercialization Academy class as they pitch a panel of judges and the audience on the companies they have built around Air Force Research Laboratory Information Directorate (AFRL/RI) technology. A judges’ vote and a live audience vote will be held, with two cash prizes of $15,000 and $5,000, respectively, to be given to the winners of the two best pitches of the day.

That means each startup will have the opportunity to win much-needed seed money!

The six startups are, ADK Ops, After Zero Technologies, E-Health Now, Indago Innovation, Intake, and Mentis Technologies. Over the last four months, these entrepreneurs have received an abundance of tools and resources, including a startup educational platform that has taught each of them the logistics of building a startup.

We’ll also virtually welcome back Aerial Force and Qwik Supply from the 2016 Commercialization Academy class to provide updates on their companies. At last Fall’s Demo Day, MakeIt3D won the Judges’ Choice Award and Sensible Spreader Technologies won the Audience Choice Award.

Jul
17
Mon
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 17 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
18
Tue
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 18 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
30
Sun
Project Fibonacci Annual STEAM Conference @ The Beeches Inn & Conference Center
Jul 30 – Aug 5 all-day
Project Fibonacci Annual STEAM Conference @ The Beeches Inn & Conference Center | Rome | New York | United States

Project Fibonacci Annual STEAM Conference

Project Fibonacci® is a nonprofit educational organization that is dedicated to improving workforce education and preparedness and economic development through STEAM education. This week-long program is aimed at students entering 11th grade in high school and going through their senior year of college (roughly 16-22 year olds). The conference will be held primarily at The Beeches Professional Campus in Rome, NY, with visits to facilities off-site in the cities of Rome and Utica.

Step 1: Nominations
Nominate students, or even yourself, by having a teacher, mentor or guidance counselor sign of on your paperwork.

Step 2: Registration
Join The Annual Project Fibonacci Conference. Register before March 31, 2017 for discounts.

Step 3: Scholarships
Need help paying for the conference? Apply to receive a scholarship!

Questions? Check out their FAQ page, or email Project Fibonacci with questions.

***

Keynote Speakers

Dr. Michio Kaku
– One of the most widely recognized figures in science in the world today.

Christine McKinley – Mechanical engineer, musician, TV host and author.

Dr. Deborah Berebichez – Physicist, TV host and data scientist.

Damond John – Co-star of Shark Tank; Founder/CEO of FUBU

Learn more about the speakers

***

The Project Fibonacci STEAM Conference is the brain child of ANDRO Computational Solutions, LLC, in cooperation with local schools, businesses and non-profit agencies. This remarkable opportunity provides your exceptional student with a unparalleled, content rich, workshops and off-site tours, along with personal access to some of the best and brightest minds in various STEAM fields! Our week-long, summer event tightly blends science and art themes through a series of all-encompassing Fibonacci STEAM-themed tracks culminating in a team-based project, career fair and awards ceremony.

Aug
1
Tue
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall
Aug 1 @ 6:00 pm – 7:30 pm
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall | Saratoga Springs | New York | United States

AUGUST 1 – THE ENTREPRENEUR EXPERIENCE – FROM STARTUP TO MULTINATIONAL ACQUISITION

This presentation takes place at Universal Preservation Hall, 25 Washington Street, Saratoga Springs, NY Time: 6:00 to 7:30pm

MATTHEW J. SCARCHILLI

Matt is a proven entrepreneur. His experiences starting, acquiring and selling companies gives him a broader lens to look through when evaluating situations and working with clients. Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help other companies grow and flourish. Matt is a student of human nature and the sales process giving him new ways to connect and communicate with people. Today Matt is the owner and CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals.

EXPERIENCE AND BACKGROUND

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children. On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales. As a passionate soccer guy, Matt became president of Latham Circle Soccer Club. This is where he and John Haller met and together they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions: 2 for customers and 1 for product. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company is run today as Sports Illustrated Play.
After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture. While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014. He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager. When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision.

EDUCATION AND AFFILIATIONS

A.A.S. Chemical Technology, HVCC, 1986
A.S. Math/Science, HVCC, 1987
B.S. Pharmacy, Albany College of Pharmacy, 1990
Advisory Board Member for the NYBizLab and the SEDC – Advanced Saratoga Startup programs

Aug
9
Wed
10th Annual Investors Forum & Day at the Races @ Various
Aug 9 – Aug 10 all-day
10th Annual Investors Forum & Day at the Races @ Various | Saratoga Springs | New York | United States
10th Annual Investors Forum at Saratoga & Day at the Races, August 9-10
An exclusive, invitation-only event to meet investors from across New York for intimate networking & curated programs for venture capitalists, middle market debt & equity investors, new fund managers, limited partners, venture-backed entrepreneurs, & angel investors
UVANY Members and invited guests will gather for 2 days of networking and content related to investing in New York State companies from seed stage & angel investing through middle market lending and late stage private equity, culminating in an afternoon of horse racing in our private box at the track.
Not a member? Join UVANY today!
Wednesday, August 9
Enjoy a walking tour of Saratoga’s startup scene and rich history, happy hour with NY’s newest investors and roll the dice at the Canfield Casino.
Thursday, August 10
Your choice of listening to a panel discussion with angel, seed and venture capital investors, along with venture-backed entrepreneurs or head over to the race track to meet with middle-market dealmakers. After these special sessions, enjoy lunch at the track and watch the races from UVANY’s private tent!
Nov
6
Mon
Paul Singh’s Upstate Tech Tour! @ High Tech Rochester
Nov 6 – Nov 9 all-day
Paul Singh's Upstate Tech Tour! @ High Tech Rochester | Rochester | New York | United States

DC area venture capitalist Paul Singh and his investor friends started the North American Tech Tour in 2016 with the idea that they needed to spend more time visiting places that other investors weren’t visiting.

As many of you remember, Paul, Dana and their white lab, Jack, airstreamed into Upstate NY, spending time with us in Syracuse, Utica and Saratoga Springs. They had so much fun meeting great people and connecting with lots of promising tech startups, that they’re returning for another adventure – this time in Rochester, NY!

High Tech Rochester will be our host this season. More details on back to back events with Paul and his friends coming soon. Paul’s visit may even dovetail an event featuring the 20 semifinalists for the NEW Luminate Accelerator – Photonics Venture Challenge!

Interested in a one on one pitch session with Paul and other out of state investors? Email kathryn@uvc.org to get on the list.

Nov
17
Fri
NEXT Conference: Technology, Manufacturing & Biotech @ Sheraton Syracuse University Hotel & Conference Center
Nov 17 all-day

The Center for Advanced Systems (CASE) at Syracuse University, NYS Science+Technology Law Center, CNY Technology Development Organization and CNY Biotech Accelerator have teamed up to present the NEXT Conference: A Technology, Manufacturing & Biotech Conference Focused on Cutting-edge Trends and NEXT Generation Innovation.

The conference will be held on Friday, November 17 at the Sheraton Syracuse University Hotel and Conference Center in Syracuse, NY.

Two keynote speakers, Drs. Hod Lipson and Dave Warner, have already been confirmed. The conference will also include a Tradeshow. Join 200+ attendees for a day of inspiration, education and connecting.

UVC Photo Gallery

Serial entrepreneur will meet with 12 startups on upstate New York tech tour
SciTech Panel at LeMoyne College
Steve Raines - UNY50 Leadership Network
Become a UVC Community Connector
Ryan Miller @ 2015 Upstate Venture Ecosystem Awards
13th Annual Frank Fernandez Dinner at Le Moyne College
Ecovative Founder at Cornell
Syracuse CoWorks Members
NEXUS-NY Judges
The Thrive Project Team
Jun
26
Mon
Achieving Operational Excellence in Rochester @ The Brighton Reserve Clubhouse
Jun 26 all-day
Achieving Operational Excellence in Rochester @ The Brighton Reserve Clubhouse | Rochester | New York | United States

Israeli Global leaders in Artificial Intelligence & Machine Learning are coming to Rochester to help companies transform current operations into optimal performance using data-driven decision making.

Million Dollar Mistakes w/ Christine Whitman – 7:30 – 9:00 AM
Enjoy a classic Israeli breakfast hosted by Christine Whitman while meeting Israeli entrepreneurs Iris Tsidon and Maya Gal. Find out about their journey to get funded and build a company with global impact.

Workshop – 4:00 – 6:30 PM
Partake in an interactive workshop about artificial intelligence, machine learning and how they are changing Business Intelligence and transforming into Operational Intelligence.

Founder Stories w/ Google Mentor – 6:45 – 8:00 PM
Meet for drinks with Google Mentor Sarah Nadav and get a chance to hear from Iris Tsidon and Maya Gal about operational mistakes and missed opportunities that are costing companies millions of dollars annually.

Jun
27
Tue
Successful Succession: CEO/Owner Workshop @ Farmers Hardware
Jun 27 @ 7:30 am – 9:00 am

The first in a series of CEO/Owner workshops, this session will provide the essentials on preparing for, engaging in, and thriving after your transition, including structuring for maximum value, preparing for a smooth transaction, and preparing for life after succession.

Expert Panel:

Jon Anderson, President, Sidehill Group:
The Sidehill Group of Sales Xceleration brings over 1,000 of years of sales leadership experience to SMBs. We work hands-on to build and implement the sales strategies, function integration, systems and processes, and tactical execution that deliver sustainable growth.

Matthew Wagoner, Managing Partner, The Wagoner Firm, PLLC:
The Wagoner Firm has counseled hundreds of businesses and entrepreneurs on everything from formation to successful exits. We focus on your business goals and identify triggering events, valuation options and funding sources (e.g., insurance) to streamline your buy-sell plan giving you peace of mind to focus on what you do best.

Michael Testa, Partner, Tarella Financial:
David Tarella and Michael Testa have successfully transitioned small and Mid-sized family owned businesses within the capital region and across the United States for over 30 years.  Helping you strategize and map out your future outcome is what we do. We work closely with your other advisors to maximize value and minimize taxes, protecting decades of your hard work.

The Capital Stack: Funding Sources @ University at Buffalo - Center of Excellence
Jun 27 @ 5:00 pm – 8:00 pm
The Capital Stack: Funding Sources @ University at Buffalo - Center of Excellence | Buffalo | New York | United States
Want to learn more about funding businesses, including how to raise $20M in venture capital?
Learn about the differences between angel and venture equity, and different kinds of debt.  Meet investors and lenders who support local businesses, and hear ACV Auctions’ story of how they raised significant venture capital, from CEO George Chamoun.
Early bird tickets are $60 before June 16, then increase to $70 for regular tickets. UVANY members and entrepreneurs save 50%.  Use the code MEMBER to register. Not a member yet? Join UVANY today and get a free ticket!
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall
Jun 27 @ 6:00 pm – 7:30 pm
Spark Summer Series: eCommerce & Business Operations @ Universal Preservation Hall | Saratoga Springs | New York | United States

JUNE 27 – ENTREPRENEURIAL IMPROV – PERSONAL EXPERIENCE IN eCOMMERCE AND BUSINESS OPERATIONS & THE LESSONS LEARNED FROM FAILURE AND SUCCESS

In this informal session, you’ll meet three entrepreneurs who have started, grown, and successfully sold several businesses over a number of years, and who now work with clients to share the lessons they learned along the way.

Through examples and lessons learned, the Venture 7 Advisors will offer down-to-earth takeaways about the exciting and terrifying startup adventure, building business value, how to create the right team, branding and marketing, how to prepare to raise capital, how to find the right buyer for your business, and more.

INTRODUCTIONS: VENTURE 7 ADVISORS

  • We’re getting the band back together.
  • Help business owners build value.
  • Management consulting for mid-size companies.
  • Help business owners harvest value.

OUR JOURNEY: ONE EXAMPLE

  • Very few believed we’d succeed. You have to believe in yourself and/ your partners.
  • Toxic dentist’s office. One desk. Four chairs.
  • Most exciting / terrifying activity you may ever engage in.
  • When the right opportunity surfaces, make it happen. (“When you come to a fork in the road, take it.” – Yogi Berra)
  • Small initial investment is OK if you’re prepared to bootstrap, BUT
  • How to prepare to raise capital when you need it.

YOUR TEAM

  • The most important decision you’ll make: Choosing your partner(s)..
    • Complementary skill sets, different worldviews, common mission.
  • Seek out others who are smarter than you.
  • Hire people, not résumés. Take chances on the right people. Trust your instincts.

GROWING YOUR BUSINESS

  • Cool ideas are easy. Execution is hard.
    • Profits are good, but cash is king.
  • Implement financial management systems early. Stay on track.
  • Spirit: at 8+ hours a day, how you treat people and the tone you set are company assets.
    • In the beginning: employees paid first, owners last. Later: share the wealth.
    • Divide and conquer. No one person can do everything necessary to succeed in business.
  • Don’t neglect tangential business opportunities that relate to your core competency. But learn to say no.
  • Be prepared for life-long learning.

MARKETING

  • Think carefully about the business you’re in. (EDI consulting vs. business integration.)
  • Branding matters.
    • Invest time and resources in brand identity early.
    • Excellence in design has real dollar value.
  • Alamo marketing.
  • Spend time with your customers and listen: service center, help desk, etc.
  • It’s about business process, not technology.

THE EXIT

  • Be realistic about what your business is worth.
  • Manage your company like you plan to sell it, even if you’re not planning to sell it.
  • The disruption of the M&A industry by internet.

CHANGE IS INEVITABLE. AND RAPID. BE READY TO GET DISRUPTED.

eCommerce

  • eCommerce pre-Internet and post-internet.
  • Paper to EDI – technology was easy. Business impact was harder….and more profitable.
  • Riding boom and bust cycles.
  • B2B focus transitioned to B2C.
  • Choosing an eCommerce provider is the easy part
  • Managing new business processes is hard
    • 24×7 Timing / Order confirmations
      • Option overview
    • Distribution / Logistics
      • Shipping
      • Return processing
    • Volume considerations
    • Customer expectations
    • Customer Service

VENTURE 7 ADVISOR TEAM

We are a team of successful entrepreneurs and C-level executives with complementary skills and wide-ranging industry experience. Together and as individuals, the principals have founded, built, sold and led companies in the industrial automation, consumer goods, information technology, marketing, design and construction industries.

Bryan Ducharme

Bryan is a business consultant, entrepreneur, strategist and implementer.  His entire career has involved managing mission-critical projects for Fortune 500 companies, launching new companies and merging business operations post acquisition. Clients have ranged from individual inventors and technology startups to household name companies like GE, Whirlpool, Stanley Tools and Hoffmann-LaRoche.

With leadership experience in marketing, finance, sales, operations and information technology, in a range of industries from industrial automation and renewable energy to construction, Bryan is able to see the big picture and develop practical plans for achieving measureable results. He is a troubleshooter, a manager and a mentor.

Larry Chernicoff

Larry has had a varied career in business and design. Early in his career he owned an ad/design agency, and went on to lead companies in IT, management consulting, marketing communications, design, and consumer goods. He was CEO of an eCommerce startup which grew at an annual rate of over 100% and was sold after 5 years. Larry subsequently served as Group Vice President for the publicly-traded acquiring firm.

As a management consultant, he has spent time in boardrooms and conferences rooms, on shop floors and distribution centers. He quickly grasps the key issues of a client’s industry and applies sharp thinking to create effective business and messaging solutions. He comfortable both leading and following, working with executive level clients, hiring staff and building teams. He is skilled at sharpening clients’ core messages, product and service positioning, brand identity, and communications design.

Tony Silvanic

Tony is a problem solver. As a business owner, business strategist and consulting practice leader, he has managed multi-million dollar multi-organizational projects in complex environments with aggressive timelines, for a premium clientele including Staples, HP, GE and many others.

Throughout his wide-ranging career, Tony has maintained a steadfast commitment to a business-focused approach that keeps operational activities in line with strategic goals. He incorporates a variety of quality management, project management and system development best practices in each engagement based on his experience in the retail, computer manufacturing, process manufacturing, pharmaceutical, and automotive industries.

Jun
28
Wed
1 Million Cups Albany w/ Illuminate @ IgniteU NY
Jun 28 @ 8:00 am – 9:30 am

1 Million Cups is a Kauffman Foundation supported event that meets monthly at various locations across the Capital Region. These meetup provide entrepreneurs, technologists and creatives with an opportunity to connect and present in front of a group of their peers. Each presenter receives honest feedback to help their venture take flight.

This month we welcome the team from Illuminate. Our presenter will be Ryan Foster. Illuminate is a core team in the IgniteU NY summer accelerator, and a graduate of the UAlbany / Blackstone Launchpad program.

Learn more: https://illuminateesi.com

Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room
Jun 28 @ 2:00 pm – 4:00 pm
Elevator Pitch Workshop @ University at Albany - Massry Center for Business, 2nd Floor Standish Living Room | Albany | New York | United States

Join Innovate 518 for a workshop to get the attention of investors and clients.

WHAT YOU WILL LEARN
• A 20 second handshake pitch
• Practice your pitch with investors/ mentors
• Receive one on one feedback
• Learn how to create any length pitch
• Focus on the need to get client and investor interest

WHO SHOULD PARTICIPATE
• Entrepreneurs
• Startups who want to refine their pitch
• Anyone who wants to pitch their startup idea

This workshop will be on the second floor of the Massry Business Building in the standish living room space. Light refreshments will be served. Get your tickets now!

Bright Buffalo Niagara Entrepreneur Expo @ Hotel Henry
Jun 28 @ 9:35 pm – 10:35 pm
Bright Buffalo Niagara Entrepreneur Expo @ Hotel Henry | Buffalo | New York | United States

You’re invited to one of the year’s most exciting entrepreneur events! Join us at the Bright Buffalo Niagara Entrepreneur Expo & LIVE Pitch Event! 

Agenda: Top 5 Exhibitor Registration: 9 a.m. – 10:30 a.m.

Exclusive Investor Luncheon: 11a.m. – 12:30 p.m.

90 Second Presenter Exhibitor Registration: 11:00 a.m. – 12:30 p.m.

Attendee Registration: 12:30 p.m. – 1 p.m.

Opening Remarks: 1:00 p.m. – 1:15 p.m.

Live Pitches: 1:15 p.m. – 3:45 p.m.

Entrepreneur Expo: 4:00 p.m. – 5:00 p.m.

Keynote Address | Frans Johansson: 5 p.m. – 6:30 p.m.

Awards Ceremony and Closing Remarks: 6:30 p.m. – 6:45

Jun
29
Thu
2017 Student Sandbox Wrap Luncheon @ The Tech Garden
Jun 29 @ 12:00 pm – 2:00 pm
2017 Student Sandbox Wrap Luncheon @ The Tech Garden | Syracuse | New York | United States

Come celebrate with the Summer 2017 cohort as they wrap up their work in the Student Sandbox. Teams will provide an overview of their progress as we share in some pizza & wings to celebrate their hard work.

AFRL Commercialization Academy Spring 2017 Demo Day @ Mohawk Valley Community College
Jun 29 @ 5:00 pm – 8:00 pm
AFRL Commercialization Academy Spring 2017 Demo Day @ Mohawk Valley Community College | Rome | New York | United States

Celebrate four months of accomplishment with the six startups of the Spring 2017 Commercialization Academy class at Mohawk Valley Community College’s new campus in Rome, NY!

Griffiss Institute and Wasabi Ventures would like to invite you to join the six startups of the Spring 2017 Commercialization Academy class as they pitch a panel of judges and the audience on the companies they have built around Air Force Research Laboratory Information Directorate (AFRL/RI) technology. A judges’ vote and a live audience vote will be held, with two cash prizes of $15,000 and $5,000, respectively, to be given to the winners of the two best pitches of the day.

That means each startup will have the opportunity to win much-needed seed money!

The six startups are, ADK Ops, After Zero Technologies, E-Health Now, Indago Innovation, Intake, and Mentis Technologies. Over the last four months, these entrepreneurs have received an abundance of tools and resources, including a startup educational platform that has taught each of them the logistics of building a startup.

We’ll also virtually welcome back Aerial Force and Qwik Supply from the 2016 Commercialization Academy class to provide updates on their companies. At last Fall’s Demo Day, MakeIt3D won the Judges’ Choice Award and Sensible Spreader Technologies won the Audience Choice Award.

Jul
17
Mon
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 17 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
18
Tue
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks
Jul 18 @ 4:00 pm – 6:00 pm
Spark Summer Series: Marketing & Culture @ Saratoga CoWorks | Saratoga Springs | New York | United States

JULY 17 & 18 – MARKETING & THE CULTURE THAT IS YOUR BRAND

From startups to established businesses, a hands-on workshop and seminar of how brands should be created, what tools and processes are used to create a sustainable brand and how you can evaluate the effectiveness of your own company’s brand position. Using real-world examples and drawing on the collective expertise of two industry experts, you will learn how to create a unique brand framework, apply your own company’s position in the market to developing a unique brand, understand how to work with marketing and advertising agencies and how to effectively apply brand assets inside your company. Split over two sessions, the seminars will feature interactive lectures and hands-on working time so that you leave the course understanding brand theory as well as practical application.

SESSION ONE: BASICS OF BUILDING A BRAND

2.5 hours

From concept to finished product, an overview of the steps necessary to create a unique brand framework and how to weave it into the vision and mission of your company. Real-world examples from large and small businesses will be shown to demonstrate key points and you will have the ability to work on your own brand to refine and optimize your brand materials. You are encouraged to bring your company brand documents, vision statements, mission statements and any other brand collateral to the session.

Areas covered in this session are as follows:

  1. Understanding the difference between a brand, a brand strategy and a brand framework…and why you should care
  2. Learning how branding is not marketing but marketing can’t be done without branding
  3. The key elements that every company needs in a brand strategy
  4. How to start developing a brand strategy or how to identify the holes in an existing one
  5. Applying a basic brand framework (vision, mission, brand attributes and brand promise) to improve your brand health

SESSION TWO: GETTING YOUR BRAND TO WORK FOR YOU

2.5 hours

Using the takeaways and work from Session One, this seminar is designed to help companies refine their brand strategy and use a brand framework that aligns a company vision all the way to a tagline and logo. The conversation will focus on refining your brand framework as well as using local and international examples to demonstrate how a good strategy can weather impacts like market dynamics, changes in competition and new target customers. Learn to evaluate visual elements (logo, website, brand colors) in an objective way, learn how to avoid pitfalls of social marketing, see how your consumer touch points impact your target market and discuss how effective user experience can drive sales. Concepts of growing a brand will be discussed as well as advice on how to engage with marketing and brand agencies.

Areas covered in this session are as follows:

  1. Dedicated workshop time to put pen to paper and get help refine your brand framework, target audience and positioning
  2. Guidance and insider knowledge of how to work with a brand and marketing agency – understanding the work, the fees and the approach
  3. Reducing subjectivity when reviewing visual elements to align business objectives with artwork
  4. How to evaluate a targeted marketing strategy versus a spray and pray approach
  5. Understanding how real companies have used a solid framework to survive in a changing market and how others have failed

ABOUT THE PRESENTERS

Jaime Butler-Binley, a dynamic leader with an innovative and creative edge. A 20+ year veteran who is marked by business acumen, brand and marketing expertise, mixing strategic insight and brand stewardship with entrepreneurial savvy. In 2015 Jaime launched her third agency, Brand 21—a strategically focused and formed brand and marketing consultancy dedicated to building result-driven brand experiences for clients.

Previous experiences include:

  • Founder/Creative Lead of Fingerpaint Marketing
  • Proven brand planning and stewardship, product launch, advertising and marketing experience across global, national and local markets.
  • Possesses an extensive track record in developing sought-after brand and integrating marketing campaigns across all communication channels for both B2C and B2B markets: fashion, finance, health & wellness, life science, luxury products/lifestyle, technology and travel & leisure.
  • Launched Ann Taylor’s first Ecommerce website
  • Developed and led campaigns for some of today’s most recognizable brands that include Abbott Laboratories, American Express, Ann Taylor, BMW, Canon, GSK, L’Oréal & Lancôme, Pfizer, Seagrams, Starwood Hotels & Resorts

Butler-Binley holds a degree in Advertising & Communication Design from Syracuse University and attended Burke Mountain Academy as a nationally, competitive alpine ski racer. She lives in Bolton Landing with her husband, who proposed to her in the end zone of Lambeau Field, home of the Green Bay Packers and remains a die-hard fan.

Scott Erickson, a 20 year veteran of technology marketing, was most recently a partner at Microsoft serving as General Manager of Marketing for Microsoft HoloLens – the world’s first holographic computer. Previous experiences include global Nokia TV advertising, rebranding the Bing search experience, hardware incubation projects and leading Xbox design where Erickson was responsible for the design and user experience strategy for Xbox and Kinect.

Erickson currently owns manufaktur, a boutique marketing consultancy in New York and Seattle. His focus is on brand strategy, go-to-market planning, professional storytelling and new product launches. He’s worked with large and small companies – from Fortune 50s to neighborhood bakeries – to help steer brands and drive sales. Erickson’s approach revolves around using time-tested principles infused with customer-centricity to meet the goals of each brand.

Erickson holds a degree in international business from the University of Puget Sound along with post-graduate studies in marketing and hospitality from Northwestern University and Cornell University. Outside of daily work, his passions include international travel, midcentury modern homes, modern art, artistic philanthropy and volunteer marketing projects.

Jul
30
Sun
Project Fibonacci Annual STEAM Conference @ The Beeches Inn & Conference Center
Jul 30 – Aug 5 all-day
Project Fibonacci Annual STEAM Conference @ The Beeches Inn & Conference Center | Rome | New York | United States

Project Fibonacci Annual STEAM Conference

Project Fibonacci® is a nonprofit educational organization that is dedicated to improving workforce education and preparedness and economic development through STEAM education. This week-long program is aimed at students entering 11th grade in high school and going through their senior year of college (roughly 16-22 year olds). The conference will be held primarily at The Beeches Professional Campus in Rome, NY, with visits to facilities off-site in the cities of Rome and Utica.

Step 1: Nominations
Nominate students, or even yourself, by having a teacher, mentor or guidance counselor sign of on your paperwork.

Step 2: Registration
Join The Annual Project Fibonacci Conference. Register before March 31, 2017 for discounts.

Step 3: Scholarships
Need help paying for the conference? Apply to receive a scholarship!

Questions? Check out their FAQ page, or email Project Fibonacci with questions.

***

Keynote Speakers

Dr. Michio Kaku
– One of the most widely recognized figures in science in the world today.

Christine McKinley – Mechanical engineer, musician, TV host and author.

Dr. Deborah Berebichez – Physicist, TV host and data scientist.

Damond John – Co-star of Shark Tank; Founder/CEO of FUBU

Learn more about the speakers

***

The Project Fibonacci STEAM Conference is the brain child of ANDRO Computational Solutions, LLC, in cooperation with local schools, businesses and non-profit agencies. This remarkable opportunity provides your exceptional student with a unparalleled, content rich, workshops and off-site tours, along with personal access to some of the best and brightest minds in various STEAM fields! Our week-long, summer event tightly blends science and art themes through a series of all-encompassing Fibonacci STEAM-themed tracks culminating in a team-based project, career fair and awards ceremony.

Aug
1
Tue
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall
Aug 1 @ 6:00 pm – 7:30 pm
Spark Summer Series: From Startup to Acquisition @ Universal Preservation Hall | Saratoga Springs | New York | United States

AUGUST 1 – THE ENTREPRENEUR EXPERIENCE – FROM STARTUP TO MULTINATIONAL ACQUISITION

This presentation takes place at Universal Preservation Hall, 25 Washington Street, Saratoga Springs, NY Time: 6:00 to 7:30pm

MATTHEW J. SCARCHILLI

Matt is a proven entrepreneur. His experiences starting, acquiring and selling companies gives him a broader lens to look through when evaluating situations and working with clients. Matt’s sales success over the last 20 years has put him in a position to now be able to share those experiences to help other companies grow and flourish. Matt is a student of human nature and the sales process giving him new ways to connect and communicate with people. Today Matt is the owner and CEO of Sandler Training Systems of the Greater Capital District which delivers sales, customer service and management training to companies of all sizes across all verticals.

EXPERIENCE AND BACKGROUND

Matt has been a Capital District resident his entire life growing up in Waterford and settling in Latham for the last 27 years with his wife Kathleen and 3 children. On the professional side, Matt has worked as a staff pharmacist for Latham Pharmacy and Supervising Pharmacist with Community Health Plan in Troy before transitioning to pharmaceutical sales. As a passionate soccer guy, Matt became president of Latham Circle Soccer Club. This is where he and John Haller met and together they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions: 2 for customers and 1 for product. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company is run today as Sports Illustrated Play.
After staying on with Sports Illustrated Play to help with the transition, Matt was ready for his next venture. While at SportsSignup, Matt had employed the Sandler Training team of Albany at the beginning of 2014. He was so impressed with the methodology that he entered into a long-term engagement with them to train his sales team, customer service team, and himself as a manager. When he was approached by the previous Sandler owner (Lorraine Ferguson) to purchase the business, it was not a difficult decision.

EDUCATION AND AFFILIATIONS

A.A.S. Chemical Technology, HVCC, 1986
A.S. Math/Science, HVCC, 1987
B.S. Pharmacy, Albany College of Pharmacy, 1990
Advisory Board Member for the NYBizLab and the SEDC – Advanced Saratoga Startup programs

Aug
9
Wed
10th Annual Investors Forum & Day at the Races @ Various
Aug 9 – Aug 10 all-day
10th Annual Investors Forum & Day at the Races @ Various | Saratoga Springs | New York | United States
10th Annual Investors Forum at Saratoga & Day at the Races, August 9-10
An exclusive, invitation-only event to meet investors from across New York for intimate networking & curated programs for venture capitalists, middle market debt & equity investors, new fund managers, limited partners, venture-backed entrepreneurs, & angel investors
UVANY Members and invited guests will gather for 2 days of networking and content related to investing in New York State companies from seed stage & angel investing through middle market lending and late stage private equity, culminating in an afternoon of horse racing in our private box at the track.
Not a member? Join UVANY today!
Wednesday, August 9
Enjoy a walking tour of Saratoga’s startup scene and rich history, happy hour with NY’s newest investors and roll the dice at the Canfield Casino.
Thursday, August 10
Your choice of listening to a panel discussion with angel, seed and venture capital investors, along with venture-backed entrepreneurs or head over to the race track to meet with middle-market dealmakers. After these special sessions, enjoy lunch at the track and watch the races from UVANY’s private tent!
Nov
6
Mon
Paul Singh’s Upstate Tech Tour! @ High Tech Rochester
Nov 6 – Nov 9 all-day
Paul Singh's Upstate Tech Tour! @ High Tech Rochester | Rochester | New York | United States

DC area venture capitalist Paul Singh and his investor friends started the North American Tech Tour in 2016 with the idea that they needed to spend more time visiting places that other investors weren’t visiting.

As many of you remember, Paul, Dana and their white lab, Jack, airstreamed into Upstate NY, spending time with us in Syracuse, Utica and Saratoga Springs. They had so much fun meeting great people and connecting with lots of promising tech startups, that they’re returning for another adventure – this time in Rochester, NY!

High Tech Rochester will be our host this season. More details on back to back events with Paul and his friends coming soon. Paul’s visit may even dovetail an event featuring the 20 semifinalists for the NEW Luminate Accelerator – Photonics Venture Challenge!

Interested in a one on one pitch session with Paul and other out of state investors? Email kathryn@uvc.org to get on the list.

Nov
17
Fri
NEXT Conference: Technology, Manufacturing & Biotech @ Sheraton Syracuse University Hotel & Conference Center
Nov 17 all-day

The Center for Advanced Systems (CASE) at Syracuse University, NYS Science+Technology Law Center, CNY Technology Development Organization and CNY Biotech Accelerator have teamed up to present the NEXT Conference: A Technology, Manufacturing & Biotech Conference Focused on Cutting-edge Trends and NEXT Generation Innovation.

The conference will be held on Friday, November 17 at the Sheraton Syracuse University Hotel and Conference Center in Syracuse, NY.

Two keynote speakers, Drs. Hod Lipson and Dave Warner, have already been confirmed. The conference will also include a Tradeshow. Join 200+ attendees for a day of inspiration, education and connecting.