John Cococcia

Investor, Board Member, Advisor & Advocate

John CococciaJohn has spent the last 15 years working with early and growth stage companies as an investor, board member, advisor and advocate. John gets deeply involved with each of the companies he has worked with, and focuses on issues such as strategy development and execution, C-level recruiting and coaching, venture and growth financings, strategic positioning, partnerships, restructurings, exits and turn-arounds. John is a trusted advisor to his companies, and has extensive Board-level experience spanning several high-tech industry categories, with active participation on compensation, audit, recruitment and M&A Board Committees. John has completed over 30 M&A and financing transactions.


John is currently VP of Strategic Marketing and Investor Relations at Plug Power, a leader in the commercialization of fuel cell products and technologies. At Plug, John is responsible for identifying new growth initiatives, strategic partnerships and M&A opportunities, as well as growing the Company’s institutional investor base. John is also a co-founder and Managing Partner of Arista Strategy Group, a strategic consulting firm serving high-growth technology companies.


Prior to Plug, John was COO at DHA Energy, and prior to DHA, John was a Co-Founder and Partner at FA Technology Ventures, a $100 million early stage venture capital fund, where he was responsible for nine early stage investments covering the Software, Internet and Cleantech sectors.


John is a Venture Partner with Armory Square Ventures, an early stage venture capital fund located in Syracuse, NY and New York City, is on the Board of Ener-G-Rotors, is a Board Observer for Auterra Inc. and the Paper Battery Company, and an advisor to ActaSys Inc.


John also teaches “Growing an Entrepreneurial Venture” as an Adjunct Professor at Union Graduate College of Business, a position he previously held at University at Albany and Rensselaer Polytechnic Institute.