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John Cococcia

Investor, Board Member, Advisor & Advocate

John CococciaJohn Cococcia has spent the last 20 years working with early and growth stage companies as a venture capital investor, executive, board member, advisor and advocate. John gets deeply involved with each of the companies he works with, and focuses on issues such as designing and building the right business models, strategy development and execution, strategic positioning, recruiting, partnerships, restructurings, exits, and turn-arounds. He is a trusted advisor to his companies, and has extensive Board-level experience spanning several high-tech industry categories, with active participation on compensation, audit, recruitment and M&A Board Committees. John has completed over 30 M&A and financing transactions.

John is a co-founder and Managing Partners of Arista Strategy Group, a strategic consulting firm serving high-growth technology companies, and also holds the role of Venture Partner with Armory Square Ventures, an early stage venture capital fund. Most recently, John was the VP of Strategic Marketing and Investor Relations at Plug Power, a leader in the commercialization of fuel cell products and technologies, where he was responsible for identifying new growth initiatives, strategic partnerships and M&A opportunities, as well as growing the Company’s institutional investor base. Previously, John was COO at DHA Energy, a growing stage speciality manufacturer of precision components for the global energy industry. Prior to DHA, John was a Co-founder and Partner at FA Technology Ventures, a $100 million early stage venture capital fund, where he was responsible for leading nine early stage investments covering the Software, Internet and Cleantech sectors. Earlier in his career, John held operations positions at Amphenol Corporation and Form Motor Company.

John is on the Board of Ener-G-Rotors and is a Board Observer for SquareFoot. John has taught and guest lectured about entrepreneurship, strategy and business growth at a number of Universities and entrepreneurial events.

John is married with a son and a daughter, two dogs, 21 chickens. He tries to set aside a little time for his passions including cooking, gardening and fishing.