Peter Dean is a recovering tri-athlete, an Ironman, a business consultant, a lecturer, and a serial entrepreneur, with a knack for building successful demand generation and account based marketing programs that drive fiscal results. Currently, Peter leads a team of brilliant marketing professionals at RenderTribe, a Saratoga Springs-based digital marketing company that he founded in 2009.
Using Account Based Marketing and Business-to-Business expertise as part of a holistic approach that includes both sales and marketing efforts, Peter and the RenderTribe team help to define and implement powerful customer acquisition strategies for leading growth stage software companies, with the goal of helping those companies grow to successful exits.
Peter frequently mentors early-stage startup founders and is a former Entrepreneur in Residency at Siena College. He still lectures regularly at Siena, as well as at Rensselaer Polytechnic Institute, about digital marketing and growing software and technology companies. RenderTribe’s student internship program provides pathways to the marketing field for many students. More than a few current and former full-time RenderTribers trace their roots back to an internship discovered at Siena or RPI.
You can reach Peter via LinkedIn, or hear his podcast “The Founder’s Journey”, wherever you listen to podcasts.