Will Brooke is the founder of Reserved, an agentic B2B SaaS platform that helps to automate in-person sales and marketing events. Based in Hudson, he represents the Hudson Valley region for UVC. Will is deeply passionate about connecting founders and helping them grow their businesses, empathizing with the challenge of building companies from scratch.

A serial startup founder with over a decade of experience in the startup ecosystem, Will has raised more than $6 million across two ventures, in consumer and B2B software. In his most recent B2B company, Slate, he scaled the venture to 35 employees and hundreds of enterprise customers.

He holds a B.A. in International Relations from Middlebury College. Outside of work, Will enjoys skiing, hiking, reading—particularly books by Yuval Noah Harari and Candice Millard—and spending time with his pup, Cleopatra.