Chris Keller is an innovative marketer and strategic business leader with deep roots in startups, financial services, and community impact.

As Chief Marketing Officer at Empower Federal Credit Union, Chris brings an action-oriented startup mindset, infusing modern strategies and agile solutions into a legacy industry. In a space where trust matters most, his focus is on building programs that are responsive, measurable, and mission-aligned.

Chris has built and led high-performing teams that deliver data-driven marketing initiatives to grow membership, deepen engagement, and support long-term financial wellness. Whether managing multi-million-dollar budgets or executing award-winning campaigns across inbound marketing, content, paid digital, and social media, his priority is delivering results that matter.

He serves on the boards of the United Way of Central New York and the American Cancer Society in Buffalo, and is a Selection Committee member for the Cultivator Program in Buffalo, where he mentors and evaluates early-stage ventures.